small business

4 Tips to Start a Small Business: From Location to Customer Support

Many people dream about starting a small business while they hold down their 9-5 jobs. Running your own business means you’re your own boss. You don’t have to report to anybody and you can run things the way you want. Of course, it’s important to keep your clients happy by providing great customer support. And it’s also important to keep your employees happy by giving them good working conditions and good salaries.

Working with people is one of the main aspects of running your own business. If you have good communication skills, then you’re starting out with a distinct advantage. Still, it doesn’t hurt to have a plan about how your business is going to take off and grow. Here are a few things you should think about and implement when starting a small business:

Location

Where is your business going to be located? Are you just planning to work out of your spare bedroom or garage? If so, it will be necessary to fit it up and make it into a good home office. You need to consider whether you’re going to have enough space for yourself and anyone else you might be thinking about hiring.

Still, it is better to start a small business without having to pay rent. So if you can do it in a space that you already own, that’s great. If not, you might have to arrange for financial backing so that you can rent an appropriate office space and pay utilities.

Employees

Can you just start your small business on your own or are you going to need some help to get it off the ground? If you are planning to start a business with a friend, that will help you to divide tasks up between the two of you. Each of you can do what you’re best at and hopefully, the other will be able to do the rest. If not, try and share all tasks equally.

If you’re starting a business on your own, you might need to get a receptionist/assistant, a bookkeeper, a marketer or a manager. In the beginning at least, it’s a good idea to get someone who can handle numerous tasks at the same time rather than specializing in one or two. Also think about outsourcing tasks for which you may not need a full-time person, such as accounting.

Marketing

One of the most important aspects of starting a small business is marketing. You may have a stellar product but unless people hear about it, they’re not going to buy it. So you have to get the word out about your product through a marketing campaign. You can go with traditional means of marketing such as print and TV advertising. Or you can go with digital marketing which is cheaper.

There are many ways in which you can market your product online, from email marketing to content creation. You don’t need an entire marketing team; you can just hire a digital marketing firm to set up your website, blog and social media pages. After that, it’s just a matter of updating everything on a regular basis which can also be outsourced or done in-house if you prefer.

Customer Support

Once you’ve set up a small business in a good location, hired employees and made an effort to market your product, you’ll also need to make sure that you keep your customers happy. Making a quality product or providing a great service will go a long way towards providing customer satisfaction. But in case your customers need more support after they’ve already bought your products, you can set up FAQs on your website. You can also make sure you have someone to take their calls or respond to their emails. It’s possible to buy a customer service software that will help you organize the way in which you respond to customer queries. Overall, keep in mind that people respond best when they see that you’re making an effort to meet their needs.


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